The world’s first virtual fashion show! NOBORDER.z organized a next-generation show at “Milan Fashion Week UFA in JAPAN”

Realising the 3D Cross Reality Fashion Show of the Future


Milan fashion week

NOBORDER.z FZE (Japanese name: No Borders), a next-generation entertainment technology company based in New York and Dubai, which operates in five countries around the world, has organized one of the four major fashion weeks in the world on July 15. At the Unicorn Fashion Awards in JAPAN at Milan Fashion Week 2021, the company’s virtual space XANA was used to create a model volumetric video and a virtual fashion show by virtual humans.


■ Show concept “The One”

In the midst of the great changes that the pandemic has brought to the modern world, people have returned to the inside rather than the outside of themselves, gaining new means of connection through virtualization. Mankind overcomes difficulties, and eventually, the world becomes one again


■ Overview

In line with this concept, NOBORDER.z will use the technology of the virtual space “XANA” developed by the company to organize a next-generation virtual fashion show with volumetrically photographed models. Along with the model that won the audition, various people are real and virtual, such as models of transgender and physically handicapped people, world-famous violinist Moné Hattori, and the virtual human “KANON” created by the company. This was the world’s first effort to express the way of connecting and coexisting across boundaries by combining fashion and cutting-edge technology.

The content will be released on July 15th after the semi-finals held at Toranomon Hills Mori Tower Atrium. After that, it will be announced on September 21st at the final match held in Milan on the first day of Milan Fashion Week, one of the four major weeks in the world. In addition, some of those contents are scheduled to be announced as NFT on the NFT marketplace “XANALIA” developed by the company.


unicorn fashion award


■ Unicorn Fashion Award

The UNICORN FASHION AWARD held on the first day of Milan Fashion Week is a U35 fashion contest sponsored by the National Italian Fashion Council (CMNI), the organizer of the Milan Collection.



We are a next-generation entertainment technology company with a vision of a “More Wonders, No Borders”. The company’s vision is to create a world without borders, and it operates in five countries around the world, with offices in New York and Dubai. The company’s business combines cross-reality technologies using VR and AR, blockchain, NFT and AI with entertainment.



地点 商业中心,AI Smooch大楼,UAQ自由贸易区,Umm AI Quwain,UAE。
商业 Development of VR, XR, AI, NFT, and blockchain technologies and management services
首席执行官 里约-久保武夫



部门 公共关系部
查询 [email protected]


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