On July 15 2021, Japan’s world-renowned violinist MONE HATTORI who has won numerous international awards—performed for the first time at Milan Fashion Week UFA in Japan in collaboration with XANA, a virtual space developed by NOBORDER.z (CEO: Rio Takeshi Kubo), a virtual x blockchain company based in Dubai that operates in five countries around the world. “MONE HATTORI ” presented the world’s first virtual x real performance in the world of classical music.
NOBORDER.z, responsible for the virtualisation of the Unicorn Fashion Awards held on the first day of Milan Fashion Week, has created the world’s first show in which volumetrically photographed models move freely in a virtual space. For the show’s opening, NOBORDER.z teamed up with MONE HATTORI, who had long wanted to take on a new challenge in classical music.
MONE HATTORI performed in a dedicated volumetric studio with over a hundred cameras, and NOBORDER.z imported the data into their virtual space platform “XANA” and reconstructed her performance in 3D on a fantastic scene of the morning glow in the ocean. The camera work was programmed to move freely in 360 degrees in all directions, transcending the conventional wisdom of the volumetrics, to create video work. At the event, MONE HATTORI performed in synchronization with the virtual version of herself, a world first, which surprised and impressed the audience.
■ MONE HATTORI Profile
Born on September 14, 1999, she began playing the violin at the age of five and studied with Akiko Tatsumi and Zakhar Bron from an early age. She performed with an orchestra for the first time at the age of eight, and in 2009 she became the youngest person ever to win first prize at the Lipinski-Wieniawski International Violin Competition in Poland.
She began performing at the age of 10 and made her grand debut at synchronisation11 in a recital at the Verdi Hall in Milan.
She won the International Young Virtuoso Competition in 2001.
In the same year, she entered the Senior Division of the Novosibirsk International Violin Competition at the age of 13 and became the youngest ever winner of the Grand Prix.
In 2015, she won the Grand Prix at the Boris Goldstein International Violin Competition.
In October 2016, she made her CD debut with “Shostakovich: Violin Concerto No. 1, Waxman: Carmen Fantasy,” which was selected as a special edition of record art.
She received the Nippon Steel & Sumitomo Metal Music Award and the Tokiko Iwatani Award in 2017, the Arion Toho Music Award and the Shinji Hattori Music Award in 2018, and the Hotel Okura Music Award and the Idemitsu Music Award in 2020. On January 21, she received the Bulgari Aurora Award.
A virtual space social media platform developed by NOBORDER.z, where all assets are created in NFT on the blockchain.
It is being used by various companies and organisations, including an art exhibition for the Olympics and Paralympics by Koto-Ku, a global DJ event, and an e-sports tournament in South Asia.
Official website: https://www.xana.net/
NOBORDER.z is a next-generation entertainment technology company based in New York and Dubai, U.S.A. and operating in five countries around the world with a vision of 「More Wonders, No Borders. 」It is engaged in businesses that integrate entertainment with cross-reality technology using VR and AR, blockchain technology, NFT technology, and AI technology.
■ Unicorn Fashion Awards
The UNICORN FASHION AWARD held on the first day of Milan Fashion Week, is a U35 fashion contest sponsored by the Italian National Fashion Council (CMNI), the organiser of the Milan Collection.
■ Company Profile
|Company Name||NOBORDER.z FZE|
|Location||Business Center, AI Smooch Building, UAQ Free Trade Zone, Umm AI Quwain, UAE.|
|Business||Development of VR, XR, AI, NFT, and blockchain technologies and management services|
|CEO||Rio Takeshi Kubo|
|Dept.||Public Relations Department|