NOBORDER.z (CEO: Rio Takeshi Kubo), a cross-reality and blockchain business based in New York and Dubai, has announced that it will be involved in the creative direction and production of cross-reality content for Milan Fashion Week 2021 and the Unicorn Fashion Awards, utilizing the company’s products and technical capabilities.
With the significant changes that the pandemic has brought to the modern world, people are turning inward rather than outward. They gained a new means of connection through virtualization and developed a model that was photographed in the virtual space “XANA” developed by the company based on the concept of regeneration that human beings will overcome difficulties and the world will become one again. It will be the world’s first effort to express how people connect real and virtual across boundaries.
In addition, the company’s virtual human model will perform together with the actual model, fusing fashion with cutting-edge technology to express the way real and virtual connect and coexist.
The content will be announced in the semifinals to be held in Toranomon Hills in late May 7, and the final to be held in Milan on the first day of Milan Fashion Week on September 21. Some of these contents will be announced as NFT in XANALIA, the company’s NFT marketplace.
The UNICORN FASHION AWARD, which will be held on the first day of Milan Fashion Week, is a U35 fashion contest organized by the Italian National Chamber of Fashion Industry (CMNI), the organizer of the Milan Collection.
Due to the pandemic, this year’s contest will be virtualized and held in Japan with the cooperation of the Personal Stylist Association of Japan, Asahi Shimbun Co. Ltd, KDDI Corporation, and others.