The J&J Business Creation Acquires Digital Real Estate “LAND” for Web 3.0 Metaverse “XANA.”

The JTB and JCB Joint Venture Business Development Company Develops Cutting-Edge Business in the Metaverse for the Web 3.0 Era


NOBORDER.z FZE (CEO: RIO TAKESHI KUBO) has collaborated with J&J Business Creation (President: Masami Suzuki), a joint venture between JTB Corporation and JCB Corporation, on Web3. In partnership with XANA, a Web 3.0-type metaverse project, J&J announced to own and develop XANA Land and develop a business to support space rental and marketing planning, to revitalize local communities by utilizing the NFT and creating new human flow and interaction in the metaverse. This market is expanding on a global scale.

The new concept of the Web utilizing blockchain technology, known as “Web 3.0,” is attracting attention. With the rapid improvement of the communication environment and technological evolution of various devices, the metaverse, NFT, and blockchain domains are expected to have a global market size of approximately 90 trillion yen. They are expected to be a growth industry for the next generation. Along with active discussions, many companies globally are considering business entry and development.

In addition, the Corona disaster has dealt a significant blow to Japan’s tourism industry and exhausted local economies. The announcement comes amidst growing expectations for the creation of new human flows and exchanges not only in the real world but also in the metaverse and the expansion of trade areas.

■ Contents of Business

J&J Business Creation, Inc. will own “LAND” on the XANA metaverse and then build a hall that can host large-scale metaverse events, an art gallery, and various spaces that can be used for live events, and provide space rentals to local governments, tourism businesses, corporations, educational institutions, etc., as well as provide strategic support for planning in the utilization of the XANA metaverse. In addition, the company will provide strategic planning support for utilizing the metaverse. It will utilize the characteristics of NFT, such as its non-replacement, uniqueness, and proof of ownership, to not only build VR spaces under the theme of contributing to the local community but also solve local issues and develop new solutions through collaboration with NFT.

J&J Business Creation has already developed and sold “Astroboy x Japan NFT,” a series of local NFT trading cards featuring Astroboy, a famous Japanese character, in collaboration with NOBORDER.z and tourist attractions and resources throughout Japan. The first series of cards, Which tied up with Tottori Prefecture, attracted a considerable amount of attention worldwide with a rush of purchase requests from approximately 90 countries, and the cards sold out on the same day.

NOBORDER.z’s global marketing network, Web 3.0 business know-how, blockchain, AI, XR technology, J&J Business Creation’s business development know-how in the tourism field, and JTB’s network of local governments, corporations, sports organizations, schools, etc. We will work to contribute to the local economy and tourism industry by communicating the attractiveness of each region of Japan to the world through synergies.

■ Regarding XANA Land


NOBORDER.z has developed XANA as an NFT-based metaverse platform with blockchain infrastructure. We provide various products, services, and technologies so that users, companies, and IPs can freely perform multiple activities on the Metaverse. It is currently one of the world’s most popular metaverse platforms, announcing amazing collaborations such as the Koto Heartfull Museum, which aims to promote the Tokyo Olympics and Paralympics, Milan Fashion Week in Italy, ULTRAMAN, Astro Boy x local government, and many more. Currently, it is one of the world’s most popular metaverse platforms, announcing a variety of collaborations

XANA has started an official LINE to receive the latest information! Click here to add a friend.






■ XANA Metaverse Application (Public Alpha Version)

Google Play


■ About J&J Business Creation

A joint venture business development company established by JTB Corporation and JCB Corporation (JCB). It is engaged in cutting-edge business development, including planning, development, and promotion, utilizing the two companies’ resources.


公司名称 J&J Business Creation Inc.
地点 7F NBF Toranomon Building, 1-6-21 Nishi-Shinbashi, Minato-ku, Tokyo
商业 Business development in collaboration with partners inside and outside the Group in the four main domains such as ” areas of inbound services to Japan,” “membership services,” “payment services,” and “human resources services
委员长 Masami Suzuki
公司网站 J&J Group website URL:



XANALIA is an NFT marketplace that has attracted global attention, ranking 8th in global trading volume in July 2021. It is ranked as the “No. 1 NFT Marketplace in Expectations” in Japan. It is developed by NOBORDER.z and operated by XANALIA Limited. It features (1) NFT, (2) linkage with the Metaverse, and (3) DeFi (decentralized finance) model, which is currently the fastest-growing area in the blockchain market, and The diluted potential market capitalization of XANALIA exceeded $1.4 billion (approximately ¥165 billion) within one month after its launch.

Together with Pony Canyon Planning Inc., Fujiland Inc., and Fuji Creative Corporation, the company is holding the “XANALIA NFTART AWARDS 2021” to discover and support creators worldwide.
From May 2022, the “CREATIVE X AWARD 2022 supported by Western Digital” is being held for creators specializing in action sports, together with ZETA Corporation, Fuel Media Corporation, and Dentsu Inc.




NoborderZ is a next-generation entertainment technology company with a vision of “Wonderful World with No Borders” and operations in five countries worldwide, centered in New York, the USA and Dubai. The company operates a business that fuses entertainment and technology, including a metaverse based on blockchain technology and an NFT platform.

地点 商业中心,AI Smooch大楼,UAQ自由贸易区,Umm AI Quwain,UAE。
业务内容 发展区块链技术、VR、XR、AI、NFT和服务的运作
委员长 里约-久保武夫


■ 联系信息

部门 公共关系部
询盘 [email protected]