NOBORDER.z, a next-generation entertainment technology company based in New York and Dubai with operations in five countries around the world, created a virtual fashion show for the Unicorn Fashion Awards in Japan at Milan Fashion Week 2021, one of the four major fashion weeks in the world, in July this year, utilizing its XANA virtual space technology.

NOBORDER.z is also developing the NFT platform “XANALIA”. In this issue, we interviewed the company’s CEO, RIO TAKESHI KUBO, about the company’s vision of a virtual platform and NFT market.


NOBORDER.z Founder / CEO
Dubai-based entrepreneur and artist After living and working in Los Angeles, he made his major debut as an artist and composer with avex.As a DJ and music producer, he has toured the world four times and has performed in 70 cities in 200 countries.He started NOBORDER.z to combine blockchain, metaverse and other technologies with entertainment, and launched XANA, an NFT metaverse, and XANALIA, an NFT marketplace, with a potential market valuation of over 100 billion yen by 2021. The company is currently based in seven countries around the world and has grown rapidly to over 100 engineers.

To create a virtual platform for smartphone users

— First of all, could you give us an overview of the virtual space “XANA” and the next generation NFT marketplace “XANALIA” and their features?

“XANA is a metaverse (virtual space) that we are developing.We aim to create a platform where users can become avatars, create whatever they want, and offer various services to create a lifestyle and economic zone.

In this kind of virtual space, it is important to create digital assets, so I use NFT for all my avatars, such as the clothes I wear, and the houses and land I own. That’s why we created XANALIA, a marketplace where you can buy and sell NFTs.


— How did you get involved in this virtual industry?

My background is not in IT, but in music entertainment. The name of our company, NOBORDER.z, means “those who cross all barriers”, but it was originally the name of a multinational DJ group when I was touring the world as a DJ.The only goal was to create entertainment that would bring the world together, but at the time we thought the way to do that was to hold a global festival, so we were constantly touring and planning.

Then one day, while on tour in China, I happened to come across blockchain, and it made a tremendous impact on me.
I realized that the time had come for the world to become “NOBORDER.z”, and that technology was going to make it happen! That’s what I thought. I realised that if I could combine technology and entertainment, I could do what I had always wanted to do, so I put all my money into it, gathered my friends and started my own business.


— At the current time, Are there any users or companies that have already entered the market?

Since the end of last year, we’ve been doing test releases and helping companies with their virtual events within XANA.In May this year, we also helped companies and governments that had been working towards the Olympic Games because of the Corona disaster, as they restricted their real events and switched to virtual events.

For example, Koto Ward in Tokyo is planning to hold an exhibition of art created by disabled people to promote the Olympic and Paralympic Games, and asked us if we could create a virtual space for it.Although the schedule was tight, we were able to develop a virtual exhibition where visitors could view a variety of art works and the artists and judges would explain their work.

These activities have been so well received that we are currently in contact with a number of industries, both domestic and international, and are in the process of communicating with them about collaborations.


— What are the strengths and features of XANA?

I’ve been researching VR chat myself because I like it a lot.The communication is innovative, and it’s fun to watch users from the US and other countries having fun.

However, it is difficult to make this a business opportunity for general companies, with the exception of a few of the more innovative technology companies.For companies that target the general consumer, VR was too much of a hurdle to prepare their equipment, because the devices that the target users are familiar with are their smartphones.

That’s why we prioritized the development of services for smartphone users.XANA’s great strength is that you can experience VR, PC or smartphone, but our policy is to provide a virtual space for smartphone users first, so that those who have VR equipment can enjoy VR with upward compatibility.

We believe that it is the link with NFT that differentiates us from the existing metaverse, especially in VR chat.Until now, no matter how much you played in the virtual space or dressed up your avatar, it did not lead to business or profit.However, there will be a time when playing in the virtual space, creating the space itself, and creating what the avatar wears will itself lead to economic activity.At the moment, there are only a few businesses like this in the world, so we want to move forward with a sense of speed that only a venture can provide.


— Is the organization and development based abroad?

Our legal entities are located in Dubai, USA, India and Pakistan. I myself live in Dubai, most of our engineers live in India and Pakistan, and we also have engineers from the UK and various other countries.Our development in Japan started when we were introduced to companies and governments who were looking to develop their business through virtualization and other ways. Until then, it was difficult to connect with Japanese companies, but now, thankfully, we are rapidly expanding our circle of Japanese clients.



The next generation virtual fashion show (trial).

— “You have organised a virtual fashion show using XANA technology, can you give us an overview of this?

The Unicorn Fashion Award (UFA) had already decided to hold a show using Volumetric, but they needed a team that could direct the production and creative side of the show to show the world and its possibilities, so they asked us.When we presented them with the world of virtual humans and 3D virtual spaces that we were working on, they saw a lot of potential in it.Before we joined the team, many of the ideas were ones that we had already seen in real life shows, but we decided that if we were going to do this, we should create a fantastical space that took advantage of the unique expressions of VR technology.

The final show can be viewed using the AR goggles produced by KDDI, or in a VR virtual space using the XANA technology.


— What do you mean by “virtual space”? What exactly does this mean?

The world was devastated by the Corona disaster, but we decided to use it as an opportunity to look at ourselves in a new and positive way, to rediscover ourselves and to create a fashion show that would be a new way of self-expression and communication virtually.

The theme of this show is [Re-Birth], and the model walks on the water based on the image of the sea and the amniotic fluid as the landscape of the source of life, and the image of the sea in the morning sun.This is definitely something that can only be done virtually.The camerawork is not just a standard picture like in the past, but like in a science fiction movie, where the camera moves freely 360 degrees without using any cuts, from angles that would be difficult to achieve in reality, such as above the sky or just past the surface of the sea. This is the first time a fashion show has ever been shown.


— How do you think fashion shows can be enhanced by the use of virtual technology?

Like XR, we predict that the real and the virtual will coexist and diversify.Fashion shows, which until now have only been seen in person by a select group of people, many of whom have only been able to see them through a flat screen, will be able to be seen from the comfort of your own home, in a café or at work, as if you were at the fashion show.

And there you will be able to complete your purchase immediately.There’s another most important part of the process: the clothes are, after all, yours to wear.With just one click you can see your avatar trying it on, just like you.

In this way, the process from discovering new designs and trends at the show to trying them on and buying them will become a new experience in an unprecedented way.Users and creators will become more connected. This fusion of the fashion sector and the virtual is full of possibilities.


— You are planning to present this show as NFT at “XANALIA”, how do you plan to present it to the public?

As this event was meant to be a technical trial and error. NFT will not be sold at this stage.
We are discussing how to make the NFT into a product when the final designers’ products for the awards come out. We are discussing how to turn them into NFTs.

We specialise in creating NFTs that are not simply still or moving images, but that are 3D and virtual in nature.In addition to physical sales, we also offer designers the possibility to capitalise on their designs virtually, giving them limited ownership and allowing avatars to wear them.
We hope to provide a new framework and a means of monetization that has not existed in the fashion industry until now.And of course, it’s a project that involves a lot of companies and brands across the region.We would like to start with a minimal start on a trial basis, so that we can create a success story and move on to the next.


virtual fashion show


The future of fashion and NFT

— How do you plan to develop the NFT business in the fashion sector?

We think that the NFT of the show is just a starting point, and we would like to create NFTs of brands for avatars to wear in the Metaverse. The items shown at the show are limited edition, so it’s not easy to wear them daily, but you can wear them all you like as an avatar. Many people will find it worthwhile to buy the limited 10-piece collection and take a photo with their avatar.

It took about 10 years for everyone to set their own icons on LINE and Facebook and share selfies on Instagram. And I think the next decade will be where everyone interacts as avatars, looking and feeling the way they want to, instead of icons, selfies, and chat bubbles.

Just as it’s hard to find someone who doesn’t have an account on a social network today, it will be harder to find someone who doesn’t have an avatar in ten years.
The need for fashion for avatars will then be the same as for people in the real world.
It’s a tremendous change. In the financial world, crypto assets have suddenly appeared in a world where you used to be able to invest in stocks, and now they are a common topic of conversation every day. In the art world, where the only value was in physical objects, with the advent of the NFT, digital assets suddenly have a value of their own.In the same way that in just six months, no one in the art world has heard of the NFT, digital fashion is set to bring about a revolution in a fashion that will go down in the history of the world.


— Do you notice any regional differences in the adoption and spread of virtual and NFT?

The pandemic has greatly accelerated the wave of virtualisation that was bound to come. We wouldn’t have seen so many companies jumping into the virtual business, if it wasn’t for the pandemic. In response, players from all over the world have boosted their efforts. I think that the US and South Korea are leading the way, and China is growing at a very different pace. I think China is growing rapidly, it’s digitalising very fast, it’s investing a lot of money, so it’s hard to take your eyes off it. In my personal view, the US and Korea are leading in creativity and taste, while China is showing strong initiative in business scale, financial power, and monetisation.

Japan has many great creations, such as anime and manga, but there are only a few animated films and games that have a global market. I have the impression that there is still a lot of content that has yet to reach the world, so I believe there is a way to develop avatars and virtual fashion that only Japan can offer. We are a unique company in that only I and a few others are Japanese, and the majority of our employees are from overseas. That’s why I believe that we can use our uniquely Japanese creative minds to create something that can be used around the world.

— What would you like to pursue in the future as NOBORDER.z?

If you look at the popular content overseas, you’ll see that it’s not just the well-crafted games; it’s also the characters and games created by the users themselves that are incomprehensible. I think one of the reasons for this is that there is a vicious circle of creative users who come together to provide interesting things for other users, which in turn makes money for the creators. In order to create this cycle, we prioritize the development of a user-driven environment where users can freely create and buy clothes and items.

We also want to work with companies, brands, and creators who are currently developing their businesses based on the real world to create the forefront of the virtual business. It’s an exciting time for us because we are literally creating a new era. We’re looking forward to hearing from all kinds of people about collaborating with us.



NOBORDER.z FZE (Representative: RIO TAKESHI KUBO), an entertainment technology company developing the next-generation NFT marketplace (XANALIA), in collaboration with Pony Canyon Planning Inc.(President and Representative Director: Hideki Ohyanagi), Fujiland Corporation Inc.(President and Representative Director: Yoichi Okabe),and Fuji Creative Corporation, Inc.(President and Representative Director: Kazuya Maeda) to present the “XANALIA NFTART AWARDS 2021″, a global NFT award to identify, encourage and support new NFT creators around the world. NFTART AWARD 2021”, this event has been already announced by the officials.

This award is the world’s first NFT art competition event. NFT digital arts, which is currently attracting attention globally, are invited from all over the world to be auctioned in the form of “NFTART AWARD” excellent works are awarded by auction ranking and jury voting. This is the world’s first NFT art competition event. In addition, the nominated works and the award ceremony will be held in the NFT metaverse ( XANA ), which NOBORDER.z develops in a borderless format.


Purpose of the project

In 2020-2021, the whole world was hit by the novel coronavirus (COVID-19) pandemic, which radically changed people’s lives. In the fight against the virus, people are forced to avoid physical contact with others, and the wave of “digitalisation” has accelerated. As a result, the digital world has evolved into a network that connects the world more closely.

In this context, the revolutionary innovation “NFT” (Non-Fungible Token), which utilises the basic technology of “blockchain” (virtual currency) to revolutionise entertainment, has been put to practical use and is beginning to open up new possibilities in the genre of “art”.
NFT is a blockchain token. “NFTs are digital data issued and distributed on a blockchain, and by storing the associated meta-information on a blockchain which is difficult to tamper with, the information equivalent to a certificate of authenticity and a certificate of ownership is stored and disclosed in a state which cannot be forged. The information is stored and made public in a state that cannot be forged.

Since 2021, the world has seen an explosion of interest in this technology, which has begun to be applied to a wide range of art, music, games, content and IP. This innovation allows artists worldwide to present their copyrighted “art” with confidence and to add value freely. A marketplace has sprung up around the world where NFT art can be displayed, appreciated and traded.

Christie’s New York, the leading auction house in the world for over 250 years, held an online auction (25 February – 11 March 2021) of an NFT artwork by the artist ‘Beeple’ entitled Everyday: The First 5000 Days” by the artist “Beeple” was auctioned for a record-breaking price of $6,934,250 (approximately ¥7.5 billion).

The XANALIA NFTART AWARDS 2021 is designed to give hope and dreams for the future of artists, creators and “golden eggs”, regardless of age, nationality, gender, professional or amateur, who have had limited opportunities to present their work. XANALIA NFTART AWARDS 2021″ will be held in the hope that it will be a chance for everyone to enjoy art more freely and easily.



Summary of application

[Flow of the Event]

Submit your work Fill in the application form on the exclusive website and submit your work.
Acceptance You will be notified of the acceptance of your entry by email within 48 hours.
Twitter All you have to do is follow the official Twitter account ( and tweet your work page with the hashtags (#xanalia #nftart #nftawards2021).
※This is not a mandatory condition.If you tweet, the official account will retweet your entry.
Nominations Up to 1,000 works will be nominated in XANALIA during each of the four submission phases and available for bidding in the auction.The top 100 entries will be displayed in XANA’s virtual gallery.
Awards announcement Early March 2022, the top three winners will be announced from among the 100 works displayed in the virtual gallery.


[Regarding the Applications(entries)]

Digital artwork created using a computer.
2D, 3D, VR, still image, Video (within 10 seconds), etc.
Rules and conditions *The work must be completely original or not copyrighted by anyone else.
*The work must be able to be displayed and run on a Macintosh or Windows environment.
The format must be JPEG or PNG still images, GIFs or videos (up to 50 GB).
(Video format must be H.264, audio must be mp3 or AAC with mp4 extension)
For video works, the audio can be made optional.


  • The work will be displayed on the XANALIA Marketplace and sold at auction as an NFT with the same asset value as a real work of art.
  • The “XANALIA NFTART AWARDS 2021 Project” will manage the submitted works.
  • The copyright of the selected “nominated work” belongs to the author but may be used by the organising committee to announce the competition results and for advertising purposes.



[AWARD] The top works will be exhibited in a state-of-the-art virtual space. The three best works will be selected by a Judges vote and auction, and the following cash prizes will be awarded as extra prizes

First Rank Gold Award US $ 10,000
Second Rank Silver Award US $ 5,000
Third Rank Bronze Award US $ 3,000


  • The prize money will be used as an advance of the royalty to be distributed to the copyright holder from the subsequent sales (profit from sales) of the work in question (advance money => profit guarantee).Of course, in the event that the revenue share exceeds the prize money, the excess will be paid out permanently in the subsequent payments.
  • The NFT Marketplace system will permanently allocate the royalty fee for the original copyright to the creator (original author) when the work is sold in the primary auction and subsequent permanent secondary transactions.
  • In this event, the sales return (rights fee) will be 50% of the sale price for the first sale (auction) and 10% of the sale price for each subsequent resale (resale) on a semi-permanent basis.
  • Other than the prize money, the distribution of sales revenue to the creators (original authors) will be paid in virtual currency such as Bitcoin.


■ Schedule

First deadline: 09/30, 23:59 (JST)
Second deadline: 10/31, 23:59 (JST)
Third deadline: 11/30, 23:59 (JST)
Fourth deadline: 12/31, 23:59 (JST)

※The entries to the marketplace will be published in the order in which they are received.


Virtual Gallery Exhibition 01/10 ~02 / 28
Bidding Deadline: 02/28/2022
Announcement & VR Award Ceremony Scheduled for early March 2022


■ Judges Introduction

Director of GALLERY/PHOTOGRAPHY. She spent her childhood in London, studied at Fordham University (NY) as an undergraduate exchange student, and graduated from the Western Clothing History Laboratory, Department of Clothing, Faculty of Home Economics, Japan Women’s University. She has been involved in book editing at Rizzoli New York since 2006, and her recent books include “ANREALAGE: A&Z” (Rizzoli, Fall 2021). After working for an artist management/editing office and an exhibition planning foundation, she established KANA KAWANISHI ART OFFICE in 2014 and KANA KAWANISHI GALLERY in 2015. She has produced various exhibition projects and book publications.


Professor/Designer at Digital Hollywood University. After graduating from Joshibi University of Art and Design, majoring in Western-style oil painting, she became an art teacher at Yoyogi Junior High School in Shibuya Ward, Tokyo. After that, she worked as an illustrator and participated in the “100 Up-and-Coming Illustrators Exhibition” organised by Dentsu Ad Gallery. She won the Grand Prix from Osamu Tezuka in the illustration contest for the 5th anniversary of Tokyo Disneyland. He has been a professor at Digital Hollywood University since 2005 and has been a faculty member at Musashino Art University’s Department of Visual Arts since 2018. His main research theme is 3DCG expression research. Many of his students are active in the game industry and CG imaging industry.


Art Director / Fashion Designer / Professor, Department of Spatial Design, Musashino Art University / Part-time Lecturer, Fashion Craft Course, Bunka Fashion College / Part-time Lecturer, Department of Design, Faculty of Fine Arts, Tokyo University of the Arts. Since 1983, he has been a member of the Miyake Design Office and has been involved mainly with the Paris Collection under Issey Miyake. In 1992, he invented FINAL HOME, a garment that uses the entire jacket as a storage space. In 1994, he started the fashion brand KOSUKE TSUMURA and FINAL HOME from A-net Co. He has presented his collections in Paris, London, and Tokyo. In 2015, he became independent and launched the FINAL HOME project, which he presides over. Awards: Won the 52nd Soen Award in 1982, the Second Prize at the 21st Contemporary Art Exhibition of Japan in 1992, the New Designer Award and the Shiseido Encouragement Award at the 12th Mainichi Fashion Grand Prix in 1994, and the Oribe Award in 2001.


CEO and Creative Director of Arca Inc. With a socially conscious creative approach, he is a cross-border creator who works on everything from advertising to product production based on the two pillars of ” creating businesses with ideology and sociality” and “creating works that are concerned with the world view. In 2019, she launched the “Lady knows” project, which focuses on women’s empowerment and healthcare. She has been appearing regularly as a Wednesday partner on the news program news zero since the autumn of 2019. She is taking on the challenge of approaching social issues from the perspective of both creator and communicator.


Curator / Co-Chairman of Tokyo Art Acceleration Foundation Born in 1983. After working as a curator at the Tokyo Metropolitan Museum of Photography, 21st Century Museum of Contemporary Art, Kanazawa, and Contemporary Art Center, Art Tower Mito, she was appointed to her current position. Major exhibitions include “Hello World: Towards a Posthuman Age,” “Fog Resistance: Fujiko Nakaya,” “Hanae Mori: Butterfly Fluttering to the World,” “Yebisu International Festival for Art and Alternative Visions (4th-7th),” and “The world began without the human race, and it will end without it.,” which will be held at the National Taiwan Museum of Fine Arts from October 2021. He has been active in various activities, including curating domestic and international exhibitions, planning symposiums, editing, writing, lecturing, and serving on juries. In addition to serving as director of ANB Tokyo, which opens in Roppongi in the fall of 2020, she has supervised the Japanese side of “KAWS TOKYO FIRST” (Fuji Television Network, Inc.), supervised the TV Asahi art program “Ars-Kun and Tekne-chan,” served as a member of the Art Platform Project Committee of the Agency for Cultural Affairs, is a part-time lecturer at Gakushuin Women’s University and Tokyo Polytechnic University, and is vice president of Tokyo Photographic Research.


■ Points to Remember

  • If your work is not selected as a ‘Nominated Work,’ it will not be converted to NFT and will not be exhibited.
  • However, works that have already been converted to NFT are not eligible for this event.
  • If there are no buyers at the end of the exhibition, we will continue to sell the work at the fixed price, but we may withdraw the work after a certain time.
  • The number of entries per person can be as many as you like, but the number of ‘nominated works’ may be limited.
  • Any work that falls under any of the following categories will be disqualified from the selection process. If plagiarism or copyright infringement is discovered after work has been nominated, it will be immediately disqualified.
    1. Entries that violate a third party’s copyright, trademark, patent or other intellectual property rights, portrait rights, privacy rights, or any other rights under the laws of any country.
    2. Any content that defames or libels a specific person or damages the reputation or credibility of a specific person. In addition, any content that provides personal information about a specific person without that person’s permission.
    3. Content that violates public order and morals or the laws of each country. Any content that is, or maybe, contrary to public order and morals or the laws of any country.
    4. Any other content that is deemed inappropriate by the Project Committee as listed below. (above are Examples only, not limited to these)
      • Violent, grotesque, or other material that the general public would find offensive.
      • Discrimination or encouragement of discrimination based on ethnicity, race, religion, gender, nationality, etc.
        Content that contains an explicit sexual expression.
      • Any content that contains political claims or political content leads to the solicitation, dissemination, profit sharing, or cooperation of specific religious groups, anti-social forces, political groups (including similar groups), or ideological groups.
      • Any content that may lead to the invitation, dissemination, benefits provision, or cooperation of specific religious groups, political groups (including similar groups), or ideological groups.
      • Any content that may lead to the invitation of Infinite Chain Scheme, Multi Level Marketing, etc.


■ Organisation and Management

(NOBORDERZ FZE / Pony Canyon Planning Co., Ltd. / Fuji Land Co., Ltd. / Fuji Creative Co., Ltd. )



XANALIA is an NFT marketplace that is currently attracting global attention, having won the “No.1 Expected NFT Marketplace” award in Japan. It is developed by NOBORDER.z ZFE and managed by XANALIA Limited. It is the world’s fastest-growing NFT and DeFi (Decentralized Finance) marketplace, with a diluted potential market capitalisation of over $1.4 billion in just one month after its launch on March 7, 2021. The fact that the company is still trading at a high of $700 million shows the company’s high level of global interest. In July, it was ranked eighth in the world in terms of the trading volume.
The company has released several groundbreaking NFTs globally, including an NFT of a virtual fashion show during Milan Fashion Week 2021, an official NFT art piece of Hokusai Katsushika, one of the greatest Japanese artists the first NFT linked to a TV drama in China.




■ About XANA

A metaverse (virtual space social media platform) developed by NOBORDER.z, all assets created in NFT on the blockchain. Users can dress themselves up as avatars, interact freely, and enjoy various virtual content developed by other users and other companies.
It has been used by various companies and organisations, including Koto-ku’s art exhibition for the Olympics and Paralympics, a global DJ event, and an e-sports tournament in South Asia.




■ Company Profile

Company Name NOBORDER.z FZE
Location Business Center,  AI Smooch Building, UAQ Free Trade Zone, Umm AL Quwain, UAE.
Business Development of VR, XR, AI, NFT, and blockchain technologies and management services
CEO Rio Takeshi Kubo


■ Contact

Dept. Public Relations Department



Yukinori Tokoro, a leading expert in fine art photography, and Live Publishing Co., Ltd. have created NFT artworks of Mr Tokoro, who was selected as a representative of Japan and released them on XANALIA, a next-generation NFT marketplace for AR/VR developed by NOBORDER.z FZE (Representative: RIO TAKESHI KUBO).


About the NFT

Yukinori Tokoro is a world-renowned photographer who has been active in international magazine features and solo exhibitions. He was selected as the Japanese representative for “New Expressions of the World” at Photokina 92, the world’s largest photography fair in Cologne, in 1992. Yukinori Tokoro has selected the most famous works from his representative series “Einstein Romance” (14 works), “ONE SECOND” (53 works) and “Rabbit Girl & Black Rimmed Eyeglasses” (34 works) and released them as NFTs on the NFT marketplace “XANALIA” for the first time in the world.

「Einstein Romance」 series
A series of works on the theme of time, taken from a bullet train travelling at 300 km/h, as a tribute to Einstein’s theory of relativity, including two works from the MoMA collection.

「ONE SECOND」 series
A series of works expressing the city (Shibuya, Ginza, New York, Paris, Montreal), fashion, dance, and esoteric Buddhism within the flow of one second, including two works used at the Paris Collection and the beginning of the press pamphlet for HIROKO KOSHINO.


Yukinori Tokoro one second


「Rabbit Girl & Black Rimmed Eyeglasses」
As with the other works in this series, the theme was time. A collaboration with the model’s beloved daughter.


rabbit girl and black rimmed eyeglasses


This work will be exhibited in a virtual museum in XANA, the NFT virtual space developed by NOBORDER.z, and users will view it using VR or smartphones.


■ Sales link

【NFT Store】

【Artist Page】


■ Yukinori Tokoro

After graduating from Osaka University of Arts with a degree in photography, he began working as a freelance photographer in magazines, advertisements, and photo books.

In fashion, he has worked on posters in Germany and England and Japan, including photographs of models for fashion

magazines. His unique perspective towards the world has earned him a high reputation worldwide. From his early works, he has been presenting fantasy works of angels and fairies. His famous front covers include Tsuyoshi Kitazawa, Shigeo Nagashima, Coach Ivica Osim, Stojkovic, Bob Sapp, and speed skater Shimizu. The advertising consists of Cartier, Coca-Cola, Alan Silverstein, Michiko Koshino, Hiroko Koshino, WEST (Germany), HERB & SPICE COMPANY (London), Fuji TV, Nippon TV, TV Asahi, Shikoku Digital Tsuka, Panasonic, Nike, Canon, Casio, PARCO Theater, Mitsubishi Electric, and Mitsubishi Electric, Levi’s, Japan Riva, etc. In 2007, I created six sets of posters for the World Figure Skating Championships, featuring Miki Ando, Mao Asada, Yukari Nakano, Daisuke Takahashi, Nobunari Oda, and the ice dance pair of Kido and Watanabe. His miraculous works, which have a unique worldview and seem to float between reality and unreality, have surpassed the photography framework. He has received high praise from various fields as an individual artist in the world.

In 2007, he decided to reset his career as Yukinori Tokoro for the first time with a compilation of his works, “CHIAROSCURO: A Genealogy Leading to Angels,” published by Bijutsu Shuppansha in 2006.

In 2007, he began a new phase of his career as Yukinori Tokoro, focusing on the monochrome landscapes of Shibuya, Tokyo. In 2008, he started working on the One Second series, which incorporates a different concept of the time axis than the moment. In the autumn of 2008, he held his solo exhibition “Shibuya One Second Moment and Eternity” in Shibuya. In May 2009, he was featured in Eyemazing (a Dutch fine art photography magazine) for his “Shibuya one second” series, and in spring 2012, he was featured in the same magazine for his new nude series.

He is currently working on a series of articles for CAPA (Gakken) in Japan, titled Slow Photo, starting with the October 2011 issue. From April 2014 to March 2019, he was appointed as a visiting professor at Osaka University of Arts, where he lectures at local governments and takes photographs on the theme of time. Since then, he has been asked to give many lectures and performances by local governments and corporate universities such as Hiroshima, Takamatsu, and Kagawa Universities. As an artist, he continues to present his work on time in solo exhibitions and books.


■ Portrait of Yukinori Tokoro

Tokyo Ska Paradise Orchestra, Yumi Matsutoya, Shigeru Sugiura, Patrice Leconte, Yasushi Machida, Tadanori Yokoo, Taro Okamoto, Akihiro Miwa, Gackt, Fumiya Fujii, Yasuyuki Suto, Tetsuya Kumagawa, Tamio Kusakari, Cornelius, Original Love, BUCK-TICK, Taro Okamoto, Fujio Akatsuka, Hinano Yoshikawa, Shinji Takeda, Kyoko Fukada, Etsushi Toyokawa, Hitomi Kuroki, Honami Suzuki, Hiromi Nagasaku, Kyoko Fukada, Kyoka Suzuki, Toshiaki Karasawa, Kunie Tanaka, Manami Konishi, Tatsuya Fujiwara, Kyoko Koizumi, Eri Fukatsu, Goro Kishitani, Koichi Sato, Tomoya Nagase, Makiko Esumi, Kyozo Nagatsuka, Takashi Fujii, Seiichi Tanabe, Ryuichi Sakamoto, Haruomi Hosono, Flipper’s Guitar, Shigeo Nagashima, Sadaharu Oh, Dragan Stojkovic, Michael Schumacher, Mika Hakkinen, Hiroyasu Shimizu, Tsuyoshi Kitazawa, Hidehiko Yoshida, Mao Asada, Daisuke Takahashi, Keisuke Honda, Coach Osim (in no particular order), and many others.




best decentralized NFT marketplace


XANALIA, developed by NOBORDER.z FZE and managed by XANALIA LIMITED, is an NFT marketplace that is currently attracting global attention, and ranked as the “No. 1 NFT Marketplace with high expectations” in Japan. By incorporating NFT and DeFi (decentralized finance), which are the fastest growing areas in the blockchain market, the diluted potential market capitalization temporarily exceeded $1.4 billion (about 165 billion yen) in just one month after its launch on March 7, 2021.

And even now, following the virtual currency market crash, it maintains a high value of $400 million (approx. 44 billion yen), indicating the high level of global attention.

The company has released several epoch-making NFTs globally, including an NFT of a virtual fashion show during Milan Fashion Week 2021, an official NFT artwork of Hokusai Katsushika, one of the greatest Japanese artists the first program-linked NFT in the Chinese TV drama industry.


■ About Live Publishing Co.

We are a publishing company with the theme, “Actively involved in what’s happening globally, and giving back to society a vibrant sense of joy. Established in January 2021, the company is based on publishing and seamlessly developing various businesses.

Official website:



We are a next-generation entertainment technology company with a vision of a “More Wonders No Borders”. The company’s vision is to create a world without borders, and it operates in five countries around the world, with offices in New York and Dubai. The company’s business combines cross-reality technologies using VR and AR, blockchain, NFT and AI with entertainment.


■ Company Profile

Company Name NOBORDER.z FZE
Location Business Center,  AI Smooch Building, UAQ Free Trade Zone, Umm AL Quwain, UAE.
Business Development of VR, XR, AI, NFT, and blockchain technologies and management services
CEO Rio Takeshi Kubo


■ Contact

Dept. Public Relations Department



Koichi Nakata (MEIBIS +), a video artist who handles the digital processing and collection of ukiyo-e, and Live Publishing Co., Ltd., is known for “Kanagawa Okinami Ura” and other works by Katsushika Hokusai “Fugakusanjuro”. XANALIA, the AR / VR compatible NFT market, developed by NOBORDER.z FZE (Japanese name: No Borders) (Representative: RIO TAKESHI KUBO), a next-generation entertainment technology company, released the NFT artworks of “Kei” (46 figures in total).


About the NFT

The “Fugakusanjurokkei” (46 figures in total), which is famous for “Kanagawa Okinami Ura” etc. is a collection of Fuji illustrations (large format Nishiki-e) which was published in 1831-34 (Tempo 2-5) by Katsushika Hokusai. This NFT consists of digital still images owned by Mr Koichi Nakata and all 46 figures that Mr Nakata has applied motion processing to. It will be released as the world’s first official NFT of Katsushika Hokusai, which has a worldwide reputation.

(Kouichi Nakata) Many ukiyo-e prints are not of high quality as a popular culture, so the beauty of prints is impaired, such as colour burn, damage, colour shift, worm-eaten, and stains. There are many. Hokusai’s work, which is currently said to be the first edition, is priced at tens of millions of yen.

The images to be released this time are scanned, modified and restored in various editions by utilising the technology acquired by our original 28 years of ukiyo-e image restoration, securing copyrights, and the network with antique art owners built during that time. -It has been revised and has been evaluated as the closest digital art to the first edition.

In addition, this work will be exhibited at the virtual museum in the NFT virtual space XANA developed by NOBORDER.z, and users will be able to view it on VR and smartphones.


■ Sales link


■ About the original author

Katsushika Hokusai is an ukiyo-e artist in the late Edo period and one of the representatives of Kasei culture. His representative works include “Thirty-six Views of Tomitake” and “Hokusai Manga”, and he is a world-famous painter. In 1999, he was the only Japanese to rank 86th in the “100 People in the World Who Made the Most Important Achievements in the Last 1000 Years” project of the American magazine “Life”..


Katsushika Hokusai NFT art



XANALIA is an NFT marketplace that is currently attracting worldwide attention, with the number one expected NFT marketplace in Japan. Developed by NOBORDER.z ZFE and operated by XANALIA LIMITED. With the introduction of NFT and DeFi (Decentralized Finance), which are currently the fastest growing areas in the blockchain market, the diluted potential market capitalization is temporary $ 1.4 billion in just one month after launch on March 7, 2021. It has exceeded (about 165 billion yen) and remains at 400 million dollars (about 44 billion yen) even after the collapse of the virtual currency market, showing its high level of worldwide attention.

Global breakthroughs such as NFT of virtual fashion shows developed in Milan Fashion Week 2021, official NFT artwork of Katsushika Hokusai, the highest peak of Japanese artists, and the first program-linked NFT Chinese large-scale TV drama world Refrain from releasing many popular NFTs.


digital art nft market


■ About the creator

Nakata calf (MEIBIS Tasu)

(Koichi Nakata)

first attache type PC developed world in 1985 (manufacturing Melbourne).

April 23, 1992 Development of the second CD ROM writer in Japan (Nikkei Sangyo Shimbun, page 1 article published).

November 1, 1993 Announcement of composite photography technology (Nikkei Sangyo Shimbun article announcement).

With the above development and release, images will be edited, modified, repaired, and converted to CDR.

For the release of this CDR photo book, many images were needed, and at the same time, it was essential to secure the copyright.

In the process of collecting as described above, I came to meet many ukiyo-e and antique art owners and also worked on repairing and repairing damaged works.

In addition, many users want the copyright of such images, and they are now on sale as CDR works.

Among the antique art, many of the colour prints are ukiyo-e prints, so this is the main product.

Other works (scanning + correction restoration + colourisation) include antique art images centred on Japan, original antique photographs (each field), and old drawing prints in each area.


■ About Live Publishing Inc.

A publisher with the theme of “actively engaging in what is happening in the world and returning lively joy to society.” Based on publishing, we will seamlessly develop various businesses. It was established in January 2021.



We are a next-generation entertainment technology company with a vision of a More Wonders, No Borders“. The company’s vision is to create a world without borders, and it operates in five countries around the world, with offices in New York and Dubai. The company’s business combines cross-reality technologies using VR and AR, blockchain, NFT and AI with entertainment.


■ Company Profile

Company Name NOBORDER.z FZE
Location Business Center, AI Smooch Building, UAQ Free Trade Zone, Umm AL Quwain, UAE.
Business Development of VR, XR, AI, NFT, and blockchain technologies and management services
CEO Rio Takeshi Kubo


■ Contact

Dept. Public Relations Department



Masami Tanaka, the world’s leading aurora photographer, and Live Publishing Inc. have been invited to participate in XANALIA, an AR/VR-enabled NFT marketplace developed by NOBORDER.z FZE (CEO: RIO TAKESHI KUBO), a next-generation entertainment technology company operating in five countries around the world. XANALIA, an AR/VR compatible NFT marketplace, has released a total of 134 aurora works by world-renowned aurora photographer Masami Tanaka on the platform.


About this NFT

Masami Tanaka has been photographing the aurora borealis in Yellowknife (Northwest Territories, Canada) for 23 years, and has been featured in various media, including a particular program on NHK, and has many fans overseas. A total of 134 works, including 100 still images, 6 VR360 PANORAMA videos, 18 time-lapse videos and ten rare real-time videos, will be released in NFT format. The works will be exhibited in a virtual museum in XANA, the NFT virtual space developed by NOBORDER.z, where users can view them via VR or smartphone.


■ Masami Tanaka XANALIA Store Link



XANALIA is a global NFT marketplace, developed by NOBORDER.z FZE and managed by XANALIA LIMITED. By incorporating NFT and DeFi (decentralised finance), the two fastest-growing areas in the blockchain market, NOBORDER.z FZE’s diluted potential market capitalisation temporarily exceeded $1.4 billion in just one month after its launch on March 7, 2021.

The company’s diluted potential market capitalisation exceeded $1.4 billion at one point within a month. It remained at $400 million even after the virtual currency market crash shows the high level of global attention it is receiving.

The company is about to release several groundbreaking global NFTs, including the NFT of a virtual fashion show during Milan Fashion Week 2021, the official NFT artwork of Hokusai Katsushika, one of the greatest Japanese artists, and the first NFT linked to a TV show in the Chinese TV drama industry.


real time aurora


■ About the creator

Masami Tanaka
Born in Saitama Prefecture, Japan.
Since childhood, he has been interested in photography. At the age of 18, he built a darkroom in his house and started developing colour photographs and reversal films.

After graduating from photography school, he worked for a film company doing hand-burning. After two years, he became independent and started taking nature photos on his own. At the age of 23, he met a kingfisher in a mountain stream and was fascinated by its sight, which he spent the next 12 years photographing. He published his first photo book in Japan (Yama Jade).In 1988, he began photographing nature above 60 degrees north latitude. His current focus is on still and moving VR360 panoramas and motion timelapse.

He teaches Aurora and Timelapse at NHK and Kogakuin University for both amateurs and professionals. His work has been featured in the Nikkei newspaper, Fuji Sankei, NHK, BS-TBS NTV and NHK-BS Premium.


■ Typical programmes

NHK-G: A spectacular view of the sky – Aurora Borealis, a spectacular view of the four seasons
NHK-4K My cousin’s Aurora Borealis – The story of the people and the fantastic view of Canada’s northern land
NHK-BS Premium Aurora Borealis: The Spectacular Four Seasons
NHK-8K The world of ultra-high resolution 8K time-lapse video
BS-TBS New Earth Scenery
BS-TBS New Earth Traveller’s Journal
Published in nature and travel magazines, pamphlets and many others.
He is a lecturer at manufacturers’ events, a touring instructor for travel companies and an accompanying photography instructor.
He was contacted by the Memorial Hall of Shibusawa Eiichi (Shibusawa Eiichi Foundation), a businessman and educator, because of his resemblance to Shibusawa Eiichi, and has written an essay for the Foundation’s journal, Sieben.


■ Main publications

“Panorama of the Northern Lights” (Kawade Shobo Shinsha)
“Beyond the Arctic” Real-Time Aurora (Kosaido Shuppan)
Mountain Jade (Cleo) etc.
His photographs have been exhibited at the Fuji Photo Gallery and other manufacturers’ exhibitions and joint exhibitions.

He is an accredited nature photographer with Tourism Canada and Tourism Northwest Territories.
Member of the Japan Professional Photographers Society (JPS)
Member of the Advertising Photographers’ Association of Japan (APA)


aurora borealis in Yellowknife


■ About Live Publishing Inc.

“We are a publishing company that is actively involved in what is happening in the world. We aim to be actively engaged in what’s happening globally and bring joy to society. Founded in January 2021, we are a publishing company that seamlessly develops various businesses based on publishing.



We are a next-generation entertainment technology company with a vision of a More Wonders, No Borders“. The company’s vision is to create a world without borders, and it operates in five countries around the world, with offices in New York and Dubai. The company’s business combines cross-reality technologies using VR and AR, blockchain, NFT and AI with entertainment.


■ company overview

Company Name NOBORDER.z FZE
Location Business Center, AI Smooch Building, UAQ Free Trade Zone, Umm AI Quwain, UAE.
Business Development of VR, XR, AI, NFT, and blockchain technologies and management services
Representative Rio Takeshi Kubo
Corporate site


■ Contact

Department Public relations department



en_GB ja zh_CN ko_KR zh_TW en_US