NOBORDER.z FZE (CEO : RIO TAKESHI KUBO) has announced the NFT Project of the comics “ULTRAMAN” — A Japanese Comic / Anime hero by Eiichi Shimizu and Tomohiro Shimoguchi , published by HERO’S Inc. (CEO: Katsuya Shirai) on the NFT marketplace “XANALIA”.

 

About “ULTRAMAN” (by Eiichi Shimizu and Tomohiro Shimoguchi)

ULTRAMAN — A Japanese manga series by Eiichi Shimizu and Tomohiro Shimoguchi released by Comiplex(https://viewer.heros-web.com/), is the comic series inspired by “Ultraman Series” — SFX Tokusatsu TVseries produced by Tsuburaya Productions. The story unfolds decades after the world depicted in Original “Ultraman” .

The full 3DCG anime version has also been distributed worldwide over 192 countries exclusively by Netflix since April 2019 and has won first place in “What’s Hot? 2019: Top 10 Most Watched Anime (Japan)” by Netflix. The production of SEASON 2 has already been announced for spring of 2022. It has been translated into 11 languages.

Japanese manga and anime contents have been attracting tremendous attention worldwide, and among them, the ULTRAMAN series, upon which this comic is based, has a history of over 50 years.
“ULTRAMAN” has continued to evolve with the times and technology. This long-Awaited NFT project is planned to cover a wide range of NFT from Trading cards to NFT games.

Through this project, NOBORDER.z and Heroes Inc. will pursue further vitalization and new possibilities for the Japanese content business created by Japanese creators in the global market. The details of the first project and subsequent projects are scheduled to be announced within the year.

Twitter : https://twitter.com/ultraman_nft
Discord : https://discord.gg/kvMY9G4CJT

 

■ About HERO’S Inc.

HERO’S Inc. is mainly engaged in the planning, managing, and producing comic websites and character content. They run a webcomic distribution site named “Comiplex — a manga theatre (https://viewer.heros-web.com/)”, updated every Friday at 12:00 Japan time. They have serialised a variety of popular mangas such as “ULTRAMAN”, “Kamen Rider Kuuga”, “Tanzaburou Tojima wants to be a Masked Rider”, “ATOM THE BEGINNING “, “DOUDLE”, “Blank Space”, “KILLING BITES “, and “KamiKatsu ~Create a religion in Isekai!~”. and many other various mangas.

Their major shareholders are Kinoshita Group Inc. and Shogakukan Creative Inc.

Official Website: https://viewer.heros-web.com/

 

■ About NOBORDER.z

XANALIA is a next-generation entertainment technology company with operations in five countries worldwide, centered in New York and Dubai. With the vision of “Wonderful World with NO Borders,” the company is developing the NFT metaverse “XANA” and the NFT platform “XANALIA” based on blockchain technology for the global NFT market.

 

■ About XANALIA

 

XANALIA NFT Market place

 

XANALIA, developed by NOBORDER.z and operated by XANALIA Limited, is an NFT marketplace attracting global attention. The marketplace has secured 8th rank in the global trading volume ranking and 1st in the expected NFT marketplace in Japan in July. The key features of XANALIA are:

  1. NFT
  2. Linkage with the metaverse
  3. The DeFi (decentralized finance) model

which are currently the fastest-growing area in the blockchain market. Its diluted potential market capitalization exceeded $1.4 billion (about 165 billion yen) just one month after its launch.

Together with Pony Canyon Planning, IncFuji Land, Inc. and Fuji Creative Corporation are holding the “XANALIA NFTART AWARDS 2021” to promote and encourage creators globally.

Website: https://xanalia.com
Twitter: https://twitter.com/xanalia_nft
Discord: https://discord.com/invite/XANA
Youtube: https://www.youtube.com/channel/UCTNrP6B0gH04_kMCsOfCSYA
Facebook: https://www.facebook.com/xanalianft/
Instagram: https://www.instagram.com/xanalia_nft/
Medium: https://xanalianft.medium.com/

 

Company Overview

Company Name NOBORDER.z FZE (NoBorderz)
Location Business Center, AI Smooch Building, UAQ Free Trade Zone, Umm AL Quwain, UAE.
Business Development of blockchain technology, VR, XR, AI, NFT and operation of services
CEO Rio Takeshi Kubo
Website https://www.noborderz.com
Twitter https://twitter.com/rio_noborderz

 

■ Contact

Dept. Public Relations Department
Inquiries press@noborderz.com

 

XANALIA, a metaverse-compatible NFT marketplace developed by NOBORDER.z FZE (CEO: RIO TAKESHI KUBO, hereinafter referred to as “NOBORDER.z”), has announced a partnership with Chainlink Labs, the developer of [Chainlink], a large-scale blockchain project with a valuation value of over 1.4 trillion yen for the NFT technology introduction tie-up with Chainlink Labs.

XANALIA, a fast-growing NFT marketplace that ranked 8th in the world in terms of global trading volume (according to Dapps.com) in July this year, announced that it had introduced Chainlink VRF, proposed by Chainlink Labs, to enable completely random NFT minting without any tampering or bias. This ensures a higher level of transparency and fairness in how NFTs are distributed, which has an exciting game aspect of chance and unpredictability.

 

Background of Technology Introduction

XANALIA is a decentralized, multi-chain NFT marketplace for metaverses, providing utilities to turn intellectual property such as world-famous animations, games, and various digital art into digitally copyrighted, tradable crypto-assets that can be used in NFT games and XANALIA’s own NFT metaverse, XANA.

As well as POLYGON and Binance Smart Chain, which are faster than Ethereum and significantly reduce the cost of processing at the protocol level and inline, XANALIA provides an opportunity for everyone to have easy access to NFT.

 

Challenges with existing solutions

One of the new features of the XANALIA marketplace is the NFT Blind Box, which casts NFTs by random number draw based purely on contingence to the user at the time of purchase. To distribute randomly to users in a completely secure and unbiased manner, users need access to a secure random number generator (RNG) that can be independently audited. However, many smart contract-based RNG solutions used in the current NFT market are difficult to prevent manipulation by developers and prediction by the oracle completely.

For example, RNG solutions derived from on-chain data, such as block hashes, can be exploited by blockchain miners through re-org attacks. On the other hand, RNG solutions derived from off-chain data providers are opaque and cannot provide users with conclusive evidence of the integrity of the process.

 

Implementing a new solution

On the contrary, Chainlink VRF is a tamper-proof and auditable RNG solution that allows us to assure that our NFT distribution is verifiably fair. The Chainlink VRF is a mechanism that generates random numbers and cryptographic proofs by combining block data, which is still unknown at the time the request is made, with a private key that an Oracle node has previously committed.XANALIA accepts the input of random numbers only when there is valid cryptographic proof.XANALIA will only accept random number input if there is a valid cryptographic proof, and the cryptographic proof will only be generated if the VRF process is tamper-proof. This allows us to provide the user with automatic and publicly verifiable proof that the blind box results cannot be tampered with or predicted by Oracle, external entities, or internal developers.

 

The outcome of the implementation

The “Monkey King” Metaverse Avatar NFT,” the first blind box NFT collection to be launched at XANALIA, is a popular NFT series in China and has been on sale at XANALIA since September 26th, recording sales of US$427,570 (approximately 50 million Japanese yen). As a result, sales of 427,570 US dollars (about 50 million Japanese yen) were recorded.

 

 

Chain Link is a mega-unicorn in the blockchain market with a current market capitalization of over 1.4 trillion yen four years after its launch. This partnership is expected to promote the further growth of XANALIA and synergistic effects such as the expansion of Chainlink’s presence in the NFT history.

 

■ About Chainlink

Founded in 2017, Chain Link is an abstraction layer of the blockchain that enables universally connected smart contracts. Chain Link enables blockchains to securely interact with external data feeds, events, and payment methods through a decentralized oracle network, providing the critical cross-chain information needed for complex smart contracts to become mainstream digital agreements.

The Chainlink network is run by a large open-source community of data providers, node operators, smart contract developers, researchers, and security auditors. The company emphasizes that decentralized participation is guaranteed for all node operators and users willing to contribute to the network.

 

■ About XANALIA

 

XANALIA NFT Market place

 

XANALIA is an NFT marketplace attracting global attention, having won 8th place in the global trading volume ranking in July and the “No.1 Expected NFT Marketplace” in Japan. It was developed by NOBORDER.z and managed by XANALIA Limited. It features (1) NFT, (2) linkage with the metaverse, and (3) the DeFi (decentralized finance) model, which are currently the fastest growing areas in the blockchain market, and its diluted potential market capitalization exceeded $1.4 billion (about 165 billion yen) just one month after its launch.

Currently, in collaboration with Pony Canyon Planning Inc., Fuji Land Inc., and Fuji Creative Corporation, 『XANALIA NFTART AWARDS 2021』 is being held to support the discovery of creators worldwide.

■ Site https://xanalia.com
■ Twitter https://twitter.com/xanalia_nft
■ Discord https://discord.com/invite/XANA
■ Youtube https://www.youtube.com/channel/UCTNrP6B0gH04_kMCsOfCSYA
■ Facebook https://www.facebook.com/xanalianft/
■ Instagram https://www.instagram.com/xanalia_nft
■ Medium  https://xanalianft.medium.com/

 

■ About NOBORDER.z

We are a next-generation entertainment technology company with a vision of a “Wonderful World with No Borders.” The company is a next-generation entertainment technology company with operations in five countries worldwide, centered in New York and Dubai. The company is engaged in businesses that integrate entertainment and technology, such as the blockchain technology-based Metaverse and the NFT platform.

 

■ Company Profile

Company Name NOBORDER.z FZE
Location Business Center, AI Smooch Building, UAQ Free Trade Zone, Umm AI Quwain, UAE.
Business Development of VR, XR, AI, NFT, and blockchain technologies and management services
CEO Rio Takeshi Kubo
Website https://www.noborderz.com
Twitter https://twitter.com/rio_noborderz

 

■ Contact

Dept. Public Relations Department
Inquiries press@noborderz.com

 

The virtual human [KANON] developed by NOBORDER.z FZE ( CEO: RIO TAKESHI KUBO) appeared in a virtual fashion show using AR smart glasses at the Unicorn Fashion Awards held at Milan Fashion Week on September 22.

NOBORDER.z created the virtual human “KANON” using the technology of the company’s virtual space “XANA.”The world’s most advanced performance, in which a virtual human model appears in space, walking and posing, was presented at a special venue near Milan Central Station, attracting much local attention.

Together with the Personal Stylist Association of Japan ( CEO: Kaoru Igarashi), the Japanese secretariat and general producer of the event, the company also announced the trailer for the new virtual human show at Milan Fashion Week in 2022.

 

 

NOBORDER.z has announced the October release of an NFT featuring KANON’s show on XANALIA, a metaverse compatible NFT marketplace developed by NOBORDER.z.The company is challenging the crossover of the new technologies of the virtual human, metaverse, and NFT.

 

About the Unicorn Fashion Awards

A U35 fashion contest was held during Milan Fashion Week under the National Council of Italian Fashion (CMNI), the organizer of the Milan Collection. The contest aims for greater diversity and promotes a new approach in which LGBTQ and handicapped people can participate as models without distinction.

 

About Personal Stylist Association

The purpose of the association is to “promote and spread awareness of the personal stylist profession” and “help connect businesses and individuals (stylists)” through education (courses), systems (examinations), and services (apps) based on the concept of “bringing the happy power of fashion, which is available to everyone, to more and more people. It also serves as the Japan office of UFA.

 

About XANALIA

 

 

XANALIA is an NFT marketplace that is currently attracting global attention. In July, XANALIA was ranked 8th in the global trading volume ranking and won Japan’s “No.1 Expected NFT Marketplace”.It is developed by NOBORDER.z and managed by XANALIA Limited. It features NFT, which is currently the fastest-growing field in the blockchain market, linkage with the metaverse, and the DeFi (decentralized finance) model, and its diluted potential market capitalization exceeded $1.4 billion (about 165 billion yen) in just one month after its launch on March 7, 2021.

Together with Pony Canyon Planning Inc., Fuji Land Inc., and Fuji Creative Corporation, the company is holding the “XANALIA NFTART AWARDS 2021” to support the global creativity discovery of creators.

URL https://xanalia.com

 

About XANA

 

 

A metaverse (virtual space social media platform) developed by NOBORDER.z, all assets created in NFT on the blockchain. Users can dress themselves up as avatars, interact freely, and enjoy various virtual content developed by other users and companies. It has been used by various companies and organizations, including an art exhibition for the Olympics and Paralympics by Koto-Ku, Tokyo, a global DJ event, and an E-sports tournament.

URL https://xana.net

 

■ About NOBORDER.z

We are a next-generation entertainment technology company with a vision of a “Wonderful World with No Borders.” the company is a next-generation entertainment technology company with operations in five countries worldwide, centered in New York and Dubai. The company is engaged in businesses that integrate entertainment and technology, such as the blockchain technology-based Metaverse and the NFT platform.

 

■ Company Profile

Company Name NOBORDER.z FZE
Location Business Center, AI Smooch Building, UAQ Free Trade Zone, Umm AI Quwain, UAE.
Business Development of VR, XR, AI, NFT, and blockchain technologies and management services
CEO Rio Takeshi Kubo
Website https://www.noborderz.com

 

■ Contact

Dept. Public Relations Department
Inquiries press@noborderz.com

 

NOBORDER.z FZE (hereinafter: NOBORDER.z) (representative: RIO TAKESHI KUBO) develops a metaverse-compatible NFT marketplace “XANALIA,” Hangzhou Mangong Wen Technology Co., Ltd. (hereinafter: IPBANK) (representative): Natsuho), it is decided to release the popular character “Monkey king” of China’s leading visual artist Zhang Kenichi as an NFT avatar for Metaverse “XANA” from September 26.

This work is 101 types of Monkey King NFTs that are a deformation of the world-famous manga hero “Goku,” which was published in France in 2004 and had the motif of the Chinese biography “Nishiyuki.” The price is 299 USD (33,000 yen).

The Chinese version of this work, which was released only in China prior to the international version, sold out in just one minute, and the selling price is 999 yuan (about 17,000 yen) to the current maximum of 500,000 yuan (8.5 million yen). ) Has gained popularity, and the release of the international version is also attracting attention.

The feature of NFT owners is that they can use their avatars in the NFT metaverse “XANA” that works with “XANALIA”.

 

Sales page

https://xanalia.com/store/MONKEY_KING

 

Release information

 

September 26, 21:00 Japan time No.1 –No.10 Limited to 100 each
September 27, 21:00 Japan time No.11 –No.20 Limited to 100 each
September 28, 21:00 Japan time No.21 –No.30 Limited to 100 each
September 29, 21:00 Japan time No.31 –No.40 Limited to 100 each
September 30th, 21:00 Japan time No.41 –No.50 Limited to 100 each
October 1st, 21:00 Japan time No.51 –No.60 Limited to 100 each
October 2nd, 21:00 Japan time No.61 –No.70 Limited to 100 each
October 3rd, 21:00 Japan time No.71 –No.80 Limited to 100 each
October 4, 21:00 Japan time No.81 –No.90 Limited to 100 each
October 5th, 21:00 Japan time No.91 –No.101 Limited to 100 each

 

■ About Monkey King (Son-Goku) Metaverse Avatar NFT

The latest version of Goku (Monkey King), the main character of Zhang Jian’s masterpiece “Nishi Yuuki,” is designed in a familiar form so that it can be applied to various purposes. It was sold out in China in just one minute after its release in September 2021.

“Sun Wukong” is a curious young monkey character who is not satisfied with being a monkey and enjoys transforming into various shapes, so he has become 101 types of avatars.

 

■ About Zhang Jian Yi

A well-known Chinese visual artist. He teaches at the Beijing Film Academy Animation School and the Central Academy of Fine Arts of China. He has been involved in animation production for many years, has published numerous comic works internationally, and is one of the earliest representatives of Chinese original animation, such as publishing a guidebook for animation production.

On the other hand, Kenichi has been successful as a businessman by establishing the sports trend brand “Muscle Dog” and expanding it to various countries. He is also a well-known tattoo artist and has worked on many works of world-famous people including Hollywood stars.

 

■ About XANALIA

 

XANALIA NFT Market place

 

XANALIA is an NFT marketplace that is currently attracting worldwide attention, ranking 8th in the world trading volume ranking in July and winning the “1st place in the expected NFT marketplace” in Japan. Developed by NOBORDER.z and operated by XANALIA Limited. It features NFT, which is currently the fastest-growing field in the blockchain market, and its linkage with the Metaverse, as well as a DeFi (decentralized finance) model. The total amount has exceeded 1.4 billion dollars (about 165 billion yen).

Currently, together with Pony Canyon Planning Co., Ltd., Fuji Land Co., Ltd., and Fuji Creative Corporation, we are holding “XANALIA NFTART AWARDS 2021” to help discover and support creators around the world.

https://xanalia.com

 

■ About XANA

 

XANA NFT Metaverse

 

A metaverse (virtual space social media platform) developed by NOBORDER.z, in which all assets are created by NFT on the blockchain. Users can dress up as avatars and interact freely while enjoying various virtual content developed by other users and companies.

It is used by various companies and organizations such as the Olympic Games in Koto-ku, Tokyo, art exhibitions for the Paralympics, global DJ events, and South Asian esports competitions.

https://xana.net

 

■ About Hangzhou Mansung Wen Technology Co., Ltd. (IPBANK)

IPBANK is a Chinese eco-industry chain service platform that focuses on copyright assets and uses blockchain digital rights development applications to add value to copyright assets.

Currently, he operates and develops more than 2000 global IPs such as movies, animations, literature, cultural properties, works of art, celebrities, games, sports, and NFT digital rights.

 

■ About NOBORDER.z

A next-generation entertainment technology company that has a vision of “a world without borders” and operates in five countries around the world, centered on New York and Dubai in the United States. It is a business that integrates entertainment and technology, such as Metaverse based on blockchain technology and the NFT platform.

 

■ Company Profile

Company Name NOBORDER.z FZE
Location Business Center,  AI Smooch Building, UAQ Free Trade Zone, Umm AL Quwain, UAE.
Business Development of VR, XR, AI, NFT, and blockchain technologies and management services
CEO Rio Takeshi Kubo
Website https://www.noborderz.com

 

■ Contact

Dept. Public Relations Department
Inquiries press@noborderz.com

 

 

NOBORDER.z, a next-generation entertainment technology company based in New York and Dubai with operations in five countries around the world, created a virtual fashion show for the Unicorn Fashion Awards in Japan at Milan Fashion Week 2021, one of the four major fashion weeks in the world, in July this year, utilizing its XANA virtual space technology.

NOBORDER.z is also developing the NFT platform “XANALIA”. In this issue, we interviewed the company’s CEO, RIO TAKESHI KUBO, about the company’s vision of a virtual platform and NFT market.

PROFILE


RIO TAKESHI KUBO
NOBORDER.z Founder / CEO
Dubai-based entrepreneur and artist After living and working in Los Angeles, he made his major debut as an artist and composer with avex.As a DJ and music producer, he has toured the world four times and has performed in 70 cities in 200 countries.He started NOBORDER.z to combine blockchain, metaverse and other technologies with entertainment, and launched XANA, an NFT metaverse, and XANALIA, an NFT marketplace, with a potential market valuation of over 100 billion yen by 2021. The company is currently based in seven countries around the world and has grown rapidly to over 100 engineers.

To create a virtual platform for smartphone users

— First of all, could you give us an overview of the virtual space “XANA” and the next generation NFT marketplace “XANALIA” and their features?

“XANA is a metaverse (virtual space) that we are developing.We aim to create a platform where users can become avatars, create whatever they want, and offer various services to create a lifestyle and economic zone.

In this kind of virtual space, it is important to create digital assets, so I use NFT for all my avatars, such as the clothes I wear, and the houses and land I own. That’s why we created XANALIA, a marketplace where you can buy and sell NFTs.

 

— How did you get involved in this virtual industry?

My background is not in IT, but in music entertainment. The name of our company, NOBORDER.z, means “those who cross all barriers”, but it was originally the name of a multinational DJ group when I was touring the world as a DJ.The only goal was to create entertainment that would bring the world together, but at the time we thought the way to do that was to hold a global festival, so we were constantly touring and planning.

Then one day, while on tour in China, I happened to come across blockchain, and it made a tremendous impact on me.
I realized that the time had come for the world to become “NOBORDER.z”, and that technology was going to make it happen! That’s what I thought. I realised that if I could combine technology and entertainment, I could do what I had always wanted to do, so I put all my money into it, gathered my friends and started my own business.

 

— At the current time, Are there any users or companies that have already entered the market?

Since the end of last year, we’ve been doing test releases and helping companies with their virtual events within XANA.In May this year, we also helped companies and governments that had been working towards the Olympic Games because of the Corona disaster, as they restricted their real events and switched to virtual events.

For example, Koto Ward in Tokyo is planning to hold an exhibition of art created by disabled people to promote the Olympic and Paralympic Games, and asked us if we could create a virtual space for it.Although the schedule was tight, we were able to develop a virtual exhibition where visitors could view a variety of art works and the artists and judges would explain their work.

These activities have been so well received that we are currently in contact with a number of industries, both domestic and international, and are in the process of communicating with them about collaborations.

 

— What are the strengths and features of XANA?

I’ve been researching VR chat myself because I like it a lot.The communication is innovative, and it’s fun to watch users from the US and other countries having fun.

However, it is difficult to make this a business opportunity for general companies, with the exception of a few of the more innovative technology companies.For companies that target the general consumer, VR was too much of a hurdle to prepare their equipment, because the devices that the target users are familiar with are their smartphones.

That’s why we prioritized the development of services for smartphone users.XANA’s great strength is that you can experience VR, PC or smartphone, but our policy is to provide a virtual space for smartphone users first, so that those who have VR equipment can enjoy VR with upward compatibility.

We believe that it is the link with NFT that differentiates us from the existing metaverse, especially in VR chat.Until now, no matter how much you played in the virtual space or dressed up your avatar, it did not lead to business or profit.However, there will be a time when playing in the virtual space, creating the space itself, and creating what the avatar wears will itself lead to economic activity.At the moment, there are only a few businesses like this in the world, so we want to move forward with a sense of speed that only a venture can provide.

 

— Is the organization and development based abroad?

Our legal entities are located in Dubai, USA, India and Pakistan. I myself live in Dubai, most of our engineers live in India and Pakistan, and we also have engineers from the UK and various other countries.Our development in Japan started when we were introduced to companies and governments who were looking to develop their business through virtualization and other ways. Until then, it was difficult to connect with Japanese companies, but now, thankfully, we are rapidly expanding our circle of Japanese clients.

 

 

The next generation virtual fashion show (trial).

— “You have organised a virtual fashion show using XANA technology, can you give us an overview of this?

The Unicorn Fashion Award (UFA) had already decided to hold a show using Volumetric, but they needed a team that could direct the production and creative side of the show to show the world and its possibilities, so they asked us.When we presented them with the world of virtual humans and 3D virtual spaces that we were working on, they saw a lot of potential in it.Before we joined the team, many of the ideas were ones that we had already seen in real life shows, but we decided that if we were going to do this, we should create a fantastical space that took advantage of the unique expressions of VR technology.

The final show can be viewed using the AR goggles produced by KDDI, or in a VR virtual space using the XANA technology.

 

— What do you mean by “virtual space”? What exactly does this mean?

The world was devastated by the Corona disaster, but we decided to use it as an opportunity to look at ourselves in a new and positive way, to rediscover ourselves and to create a fashion show that would be a new way of self-expression and communication virtually.

The theme of this show is [Re-Birth], and the model walks on the water based on the image of the sea and the amniotic fluid as the landscape of the source of life, and the image of the sea in the morning sun.This is definitely something that can only be done virtually.The camerawork is not just a standard picture like in the past, but like in a science fiction movie, where the camera moves freely 360 degrees without using any cuts, from angles that would be difficult to achieve in reality, such as above the sky or just past the surface of the sea. This is the first time a fashion show has ever been shown.

 

— How do you think fashion shows can be enhanced by the use of virtual technology?

Like XR, we predict that the real and the virtual will coexist and diversify.Fashion shows, which until now have only been seen in person by a select group of people, many of whom have only been able to see them through a flat screen, will be able to be seen from the comfort of your own home, in a café or at work, as if you were at the fashion show.

And there you will be able to complete your purchase immediately.There’s another most important part of the process: the clothes are, after all, yours to wear.With just one click you can see your avatar trying it on, just like you.

In this way, the process from discovering new designs and trends at the show to trying them on and buying them will become a new experience in an unprecedented way.Users and creators will become more connected. This fusion of the fashion sector and the virtual is full of possibilities.

 

— You are planning to present this show as NFT at “XANALIA”, how do you plan to present it to the public?

As this event was meant to be a technical trial and error. NFT will not be sold at this stage.
We are discussing how to make the NFT into a product when the final designers’ products for the awards come out. We are discussing how to turn them into NFTs.

We specialise in creating NFTs that are not simply still or moving images, but that are 3D and virtual in nature.In addition to physical sales, we also offer designers the possibility to capitalise on their designs virtually, giving them limited ownership and allowing avatars to wear them.
We hope to provide a new framework and a means of monetization that has not existed in the fashion industry until now.And of course, it’s a project that involves a lot of companies and brands across the region.We would like to start with a minimal start on a trial basis, so that we can create a success story and move on to the next.

 

virtual fashion show

 

The future of fashion and NFT

— How do you plan to develop the NFT business in the fashion sector?

We think that the NFT of the show is just a starting point, and we would like to create NFTs of brands for avatars to wear in the Metaverse. The items shown at the show are limited edition, so it’s not easy to wear them daily, but you can wear them all you like as an avatar. Many people will find it worthwhile to buy the limited 10-piece collection and take a photo with their avatar.

It took about 10 years for everyone to set their own icons on LINE and Facebook and share selfies on Instagram. And I think the next decade will be where everyone interacts as avatars, looking and feeling the way they want to, instead of icons, selfies, and chat bubbles.

Just as it’s hard to find someone who doesn’t have an account on a social network today, it will be harder to find someone who doesn’t have an avatar in ten years.
The need for fashion for avatars will then be the same as for people in the real world.
It’s a tremendous change. In the financial world, crypto assets have suddenly appeared in a world where you used to be able to invest in stocks, and now they are a common topic of conversation every day. In the art world, where the only value was in physical objects, with the advent of the NFT, digital assets suddenly have a value of their own.In the same way that in just six months, no one in the art world has heard of the NFT, digital fashion is set to bring about a revolution in a fashion that will go down in the history of the world.

 

— Do you notice any regional differences in the adoption and spread of virtual and NFT?

The pandemic has greatly accelerated the wave of virtualisation that was bound to come. We wouldn’t have seen so many companies jumping into the virtual business, if it wasn’t for the pandemic. In response, players from all over the world have boosted their efforts. I think that the US and South Korea are leading the way, and China is growing at a very different pace. I think China is growing rapidly, it’s digitalising very fast, it’s investing a lot of money, so it’s hard to take your eyes off it. In my personal view, the US and Korea are leading in creativity and taste, while China is showing strong initiative in business scale, financial power, and monetisation.

Japan has many great creations, such as anime and manga, but there are only a few animated films and games that have a global market. I have the impression that there is still a lot of content that has yet to reach the world, so I believe there is a way to develop avatars and virtual fashion that only Japan can offer. We are a unique company in that only I and a few others are Japanese, and the majority of our employees are from overseas. That’s why I believe that we can use our uniquely Japanese creative minds to create something that can be used around the world.

— What would you like to pursue in the future as NOBORDER.z?

If you look at the popular content overseas, you’ll see that it’s not just the well-crafted games; it’s also the characters and games created by the users themselves that are incomprehensible. I think one of the reasons for this is that there is a vicious circle of creative users who come together to provide interesting things for other users, which in turn makes money for the creators. In order to create this cycle, we prioritize the development of a user-driven environment where users can freely create and buy clothes and items.

We also want to work with companies, brands, and creators who are currently developing their businesses based on the real world to create the forefront of the virtual business. It’s an exciting time for us because we are literally creating a new era. We’re looking forward to hearing from all kinds of people about collaborating with us.

 

 

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