XANA, a Web 3.0 metaverse project developed by NOBORDERz (CEO Rio Takeshi Kubo), in collaboration with CryptoNinja, the largest DAO community in Japan, has released XANA: PENPENZ x CryptoNinja, a generative NFT collection incorporating elements of CryptoNinja in the XANA character PENPENZ. It was released in its free distribution format, reaching its unit price of over 1.7 ETH in just a few days. The current market capitalization is 11,700 ETH (approx. $18 million), making it the largest free mint NFT project ever in Japan and a huge success.

XANA made this free mint collection “Egg” (a way to get NFTs for free) on February 25, and 4,000 unique penguins hatched from the eggs on February 28. Simultaneously, the price soared high to a maximum of 1.7 ETH (about 3000 USD), making it one of the most successful free-minded NFTs in the entire global market.

This project is not just a PFP (photo for profile). Rather, it will evolve into a “pet that can live with you in the metaverse” as a unique utility of the XANA metaverse, which has already been introduced by local governments, large corporations, and top artists in many countries.

Last month, XANA and Tottori Prefecture Governor Hirai announced the launch of Japan’s first-ever Metaverse Division and assigned an AI avatar staff member who also introduced XANA’s AI to the prefecture. XANA is leading the market in the Web 3.0 era and has become a synonym for “Metaverse x AI”. XANA has been featured in all major TV stations and newspapers in Japan. XANA’s AI engine has been optimized specifically for the metaverse era and will be incorporated into PENPENZ.

In February, we collaborated with the world’s largest cryptocurrency exchanges, including KuCoin, OKX, Gate.io, and Bitget, to co-promote this collection, and the introductory tweet was viewed over 1.5 million times, retweeted 150,000 times, and liked 140,000 times. The collection had attracted a lot of attention even before the launch, and the potential for this collection was very high. It has met the high expectations of the public.


In addition, the resale rate of the buyers who obtained the NFT for free was just 0.5%, proving that 99.5% of the owners are willing to keep the NFT even at this price and that the price is expected to increase. These figures clearly indicate the high expectations for the “Metaverse x AI” brought by this project.

【XANA: PENPENZ Collection page】

XANA Metaverse developed by Nobordrerz (CEO Rio Takeshi Kubo), and BreakingDown (CEO: Mikuru Asakura), the largest martial arts entertainment company in Japan had announced their plans to launch a Web 3.0 collaborative game in which avatars fight in the XANA metaverse following the rules of BreakingDown.

BreakingDown was founded by Japanese martial artist and entrepreneur Mikuru Asakura. It is Japan’s largest martial arts entertainment company, recently boasting of having more than 300 million views for a single show in just two years since its establishment.

XANA is a unique Web3-type metaverse created by Rio, a Japanese Web3 entrepreneur residing in Dubai. The company has been listed on the world’s largest major exchanges and has been widely introduced to Fuji Sankei Group, J&J (JTB, JCB), local governments, and China’s largest educational institutions, as well as K-POP stars and top Japanese celebrities.

Collaboration Content

A BreakingDown arena will be built on the XANA land, where players will fight as avatars of NFT. XANA will also cross the metaverse and reality with each other, starting with BreakingDown 7.5 and continuing to gain exposure in the real BreakingDown.

Metaverse NFT

The collaborative NFTs will be called “XANA x BREAKINGDOWN,” and there will be thousands of generative avatars which are all unique and one-of-a-kind. XANA has previously released “XANA: GENESIS,” an AI-powered avatar that has become an employee of Tottori Prefecture, rising from 0.05 ETH to a maximum of 0.9 ETH (74 USD to 1,396 USD), and “XANA: PENEPNZ,” the official character of the company, a penguin, rising from free distribution to a maximum of 1.78 ETH (from 0 to 2,792 USD). The 600 million yen worth of XANA land is sold out in one day, and collaborations with Astro Boy, ULTRAMAN, and other iconic Japanese characters sold out tens of thousands of NFTs in seconds, all of which have been top-class successes in the global NFT market.

XANA Founder: Rio Takeshi Kubo Comment

In the coming years, all types of content will evolve from traditional viewer-based online entertainment to immersive, metaverse-based entertainment. XANA is currently one of the largest Web3 metaverses in the world, and together with BreakingDown, Japan’s largest martial arts entertainment company, we hope to bring the next generation of martial arts content to the world. I am a fan of BreakingDown so much that I never miss watching any of the tournaments. I would like to deliver something exciting so that many people can enjoy this fun in the Metaverse as well.

BreakingDown COO: Yuji Mizoguchi Comment

In a short period, BreakingDown has grown to become the most popular fighting content in Japan, thanks to the efforts of many stakeholders and fans. We would like to continue to evolve into global content by expanding into new markets and next-generation platforms. We are therefore delighted to have the opportunity to challenge the global market in the fields of Web 3.0 with XANA, a company that has a proven track record internationally and continues to take on cutting-edge challenges in the field of Web 3.0 and the Metaverse.

AI is now a scorching topic in the industry; XANA is leading this major trend by combining Web3 x AI x Metaverse and tokenomics of $XETA.

Together with the multiple major exchanges, XANA will showcase its unlimited potential.

AMA with
– KUCOIN (7th Feb 10 AM UTC)
– Gate.io (13th Feb)
+ more to come!


  • XANA Metaverse x AI NFT entity became an official representative of Japan’s local government by marking 18x since the launch.
  • $XETA utilization for AI x Metaverse ecosystem to take advantage of those most demanded tools for your life
  • XANA will launch the largest free mint in Japan on 25h Feb for AI x Metaverse utilized NFTs.

20x AL spots would be available for each AMA attendance.


XANA and Tottori made a co-press conference today to announce that Tottori newly opened Japan’s first Metaverse division, developed by XANA, to connect the local economy to the global market, leveraging the metaverse.


Also, a new character of XANA: Genesis AI NFT, “Yakamihime,” becomes an official member of the division as Japan’s first AI official member of the local Government. Yakamihime is the name from the one legend myth of Tottori.

⚡️Web3 Gaming

XANA and Tottori also launched XANA’s metaverse web3 game “NFTDuel,” featuring Tottori and Japan’s legendary character Astroboy.
XANA is the only project that can unite all those technologies in a high dimension to levitate major institutions and brands continuously.

XANA Metaverse is developing an educational curriculum about the Metaverse in collaboration with China’s top art university, CAFAIC (Meishun YuanJie Co., Ltd.), professors in the blockchain field, famous artists, and institutions.

🎓 The course

The course will include: “Building game scenes with XANA builder,” “Web3 economy”, “Digital art creation and NFT planning,” etc. Both children and adults can get helpful knowledge from the course.

🎓 Schedule

The vcourse will be made public in Q1 2023.

In Q3 2023, everyone will be able to have an experiential curriculum in the XANA app to learn how to create and sell NFTs.

🎓 Marketing

XANA has been at the forefront of metaverse education. It is building a robust educational channel with offline classrooms in China. People can even watch the course videos through TikTok. This allows more people to learn about the world of Metaverse.

🎓 Goal

Together we are working on a new education formula that combines NFT x SBT (Soul Bound Token) as educational proof with Metaverse, which will make XANA the LinkedIn in the web 3.0 era.

​Japan’s largest free-mint NFT ever. XANA: PENPENZ x CryptoNinja launch on 25th Feb. 1,000 Extra AL slots are now available.

XANA succeeded at 2 large-scale NFT launches in 2022, XANA: Genesis & XANA: Land, and sold more than 3500 ETH in total.

While major NFTs have had their prices crushed, XANA’s NFTs perform above 17x above their minting price.

To bring XANA to a broader global market, XANA collaborates with the CryptoNinja Family and its founder Ikehaya (who is also a marker of the most extensive Japanese NFT collection CNP, LLAC, APP) to launch XANA’s iconic character of Penguin “PENPENZ”

Ahead of its launch on 25th Feb 1,000 NFTs will be provided to anyone on SNS, while 3,000 NFTs will be allocated to community contributors.

The largest free-mint NFT project in Japan will shake the worldwide NFT market.



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AI is currently the world’s most popular technology. Anticipating this trend, Metaverse partner XANA: Genesis, released in 2022, has moved into a new dimension.

They continuously evolve into the ultimate AI partner, capable of expressing emotions, moving naturally, listening to your voice, and responding to it.

You can now communicate with some alpha-type evolved Genesis on our official website.

URL: https://genesischat.xana.net/

The availability of this great new feature will be announced tomorrow.

XANA is a key player leading the market in a rapidly growing area of Metaverse x AI.

Entertainment is the driving force for the metaverse.
And XANA is becoming the best metaverse to realize most immersive events from mobile.

Following the first event’s amazing success, XANA: Festival 2 will excite you with various XANA: Genesis’s AI performances and a special mix of the most famous Anime songs by XANA’s founder Rio as DJ.

You can download the latest app with new features next week for a whole new experience.

As an opening for the event, we stream amazing XANA: Penpenz AI Arts created by more than 500 DAO Creators and a New avatar fashion show.

XANA: Festival 2 (February 3rd, 2023)

11:30 Open

11:40 XANA: Penpenz AI art show

11:55 XANA New wearable Fashion show

12:00 Rio & XANA: Genesis DJ Dance party (J-pop night)

13:00 Closed

(UTC Time zone)

“XANA,” a Web 3.0 metaverse developed by NOBORDERz (CEO: Rio Takeshi Kubo), will hold an NFT Real Art Exhibition using the commercial rights of AI-powered NFT avatar “XANA: GENESIS,” which has sold out 10,000 units in July 2022, for three days from January 27 (Fri.) to 29 (Sun.) at GINZA SIX 5F “Saf Gallery,” led by the DAO members of XANA. Contemporary artist “KOGAKEN,” also the owner of XANA: GENESIS, will paint the NFT selected by lottery out of 10,000 units on canvas, allowing visitors to experience not only real art but also NFT and the Metaverse.

XANA Genesis NFT Real Art Exhibition

The real artworks drawn based on NFTs will be exhibited and sold at the venue, and at the same time, the same artworks will be exhibited and sold on XANA’s Metaverse platform. People who are not familiar with NFT and the metaverse will be able to experience XANA’s content, and an event will also be held where everyone can create artwork together. The artwork will be distributed as an NFT. This event was launched by the members of XANA’s DAO community, and is a unique initiative of XANA’s NFT, with aim of “Creating a Metaverse for Everyone, Together.” with commercial rights granted to users.

[Production view]

In the TOP 7 domestic NFT 24-hour trading ranking

NFT’s Real Artwork Rights to be shown at the exhibition will get ranked in the “TOP 7” of NFT transactions in Japan, along with other famous projects. It is the first project in Japan to be ranked in the list of projects to exhibit NFT artworks in real life.

About XANA Genesis

An AI-powered XANA original NFT avatar, one of XANA’s services. In July 2022, the first 10,000 units were made available to the general public and sold out immediately. The initial price started at 0.05 ETH, and as of January 2023, the price was 18 times higher at around 0.9 ETH. In addition, the market capitalization of the collection has remained above 8400 ETH (approximately 1.5 billion yen) as of January 2023, making it one of the most popular NFT collections in the country.


  • Equipped with original AI engine. Chat conversation is possible.
  • Auto-generated generative NFT.
  • 10,000 units( A rare combination of units can be traded at a premier price)
  • Created for SNS PFP (profile icons)
  • Can be used for commercial purposes
  • Generate revenue by auto-playing the blockchain game (Gamefi)
  • Creating revenue from land (LAND) in the metaverse.

Event Outline

Exhibit of Artworks

KOGAKEN’s F25 (803mm x 652mm) artwork will be exhibited and sold along with XANA: GENESIS owned by the 10 NFT holders themselves. In addition, canvas prints, tote bags, and other goods made by the 10 PASS holders based on the exhibited works will be sold.

Experiencing the Metaverse

The same artworks as in the exhibition venue will also be available in the Metaverse using the XANA Metaverse App. Visitors and non-visitors can view and purchase works in the Metaverse.

Artworks created by everyone at NFT


Visitors can experience the creation of artworks with contemporary artist “KOGAKEN” during the event. The completed works will be distributed free of charge to visitors as NFT.

Experiencing Game Fi

Blockchain technology-based game (NFTDuel) uses crypto assets (virtual currency) as in-game currency.※The trial version is not available for earnings.

Experience XANA Genesis’ AI features

In the chat application, you can see AI conversation and facial expressions and other movements, and actually the more you chat with the AI, the more the AI learns, enabling communication with each individual based on their personality. You will get a completely different feeling from the previous NFTs.

Conversation with XANA Founder RIO

XANA Founder RIO, who lives in Dubai, will be available to answer questions about the project and you will have a rare opportunity to meet with a leading and cutting-edge innovator in the metaverse.

「KOGAKEN」 Artist Profile

Since childhood, he has always loved to create things and has always had a special feeling for things that come from his own hands, including drawing and making things. At 17, after dropping out of high school, he began studying design on his own, and at 18, he started his career as a designer. He started painting as a hobby in 2017, and started working as an artist as KOGAKEN in 2018, after appearing at events. Until 2020, he was both a designer and an artist, but in October 2020, he left his position as a designer and started his career as a painter. He also won the Newcomer Award at the “Dynamic Contemporary Artists Exhibition” held at the Asian Art Museum in 2018. In 2021, his solo exhibition attracted more than 200 visitors in three days. He also produced and designed events himself, using his experience as a designer. Since November 2021, he has been working on various NFT and Metaverse projects to exhibit at Metaverse.

Project Outlook

The exhibition at GINZA SIX will be the first in a series of exhibitions held throughout Japan. Along with the exhibitions, new artworks will be created, and a community will be built. Real Art NFT,” which will be released simultaneously with real art, will develop a collection in the NFT Marketplace Metaverse space. The NFT will offer an unprecedented way to enjoy art by combining real and digital art. In the future, this project will be expanded through collaborations with various NFT projects.

Event Details

Date of event 2023/01/27(Fri)〜29(Sun)
Time of the Event 10:30〜20:30 JST
Place GINZA SIX 5F Saf Gallery Address/10-1, Ginza 6-chome, Chuo-ku, Tokyo
Home page https://www.kogaken.com/xanagenesis


NOBORDER.z FZE (NOBORDER.z, CEO: RIO TAKESHI KUBO / hereinafter “NOBORDER.z”), AEON Retail Co. (CEO: Takemi Ide / hereafter, AEON RETAIL), ZELS (CEO: Kenji Taguchi / hereinafter “ZELS”) have announced the worldwide release of wearable NFTs that avatars can wear in the Web 3.0 metaverse “XANA” developed by NOBORDER.z. At the same time, they are announcing the release of real “Corporate Collaboration® T-shirts” at AEON stores nationwide※4.

This NFT project was realized by converting the “Corporate Collaboration® T-shirts” to NFTs, which are sold by “Double Focus”, a casual fashion brand by AEON Retail which operates stores in Honshu (excluding Tohoku) and Shikoku (about 74,000 employees), one of Japan’s largest distribution groups, “AEON”. The “Corporate Collaboration® T-Shirt” was recreated in the metaverse so that avatars in the Web 3.0 metaverse “XANA,” which is currently attracting worldwide attention, can wear it, and the NFT version was made possible.

The “Corporate Collaboration® T-shirts” are designed by ZELS, the trademark owner, with over 30 years of accumulated know-how and a track record of producing for over 1,000 companies in other industries, including major apparel distributors. The Participating companies include Potato Chips” and “Jagarico” by Calbee Co.Ltd., “Sumo”, and Recruit Co., and a variety of other manufacturers, such as stationery companies and restaurant chains.

A portion of the real “Corporate Collaboration®” T-shirts, has been designed “exclusively for Aeon” featuring the logos of leading Japanese historical companies and illustrations of their popular products not only on the front but also on the back and cuffs, will be available for sale at approximately 350 Aeon stores nationwide. In the meantime, it will also be available as NFTs on the dedicated sales page of XANALIA, the NFT marketplace of the XANA metaverse. Customers who purchase NFTs will be able to freely change their avatar’s clothes and enjoy wearing matching T-shirts in the real world as well.

NFT “Corporate Collaboration® T-Shirt” Sales Overview

Launch Date 2023/02/04 (Sat) 21:00 JST
Sales website NFT Marketplace “XANALIA”※1
Sales type 16 patterns from 10 companies※2
Sales Price $5 ※3


※1:You can purchase the product on the launch date on a dedicated sales page from the “Launchpad” on the website ( https://xanalia.com/ ).

※2:Each pattern is limited to 200 pieces (a total of 3,200 pieces), so sales will end as soon as the pattern is sold out.

※3:The price displayed on the NFT is not in dollars but in the cryptocurrency XETA, and the payment also should be made in XETA (due to the blockchain mechanism, a fee (gas fee) is required in addition to the listed price).

Real “Corporate Collaboration® T-Shirts” Sales Overview

Available on sale Order Starts from 2023/01/27 (Fri)
Sales Stores Nationwide “AEON”, “AEON STYLE”, etc. approx. 350 stores ※4
WEB Sale Aeon Style Online( https://aeonretail.com/list/f-corporat-tee/
Type 25 patterns from 17 companies ( of which 16 patterns from 10 companies were converted to NFT)
Size XS~2XL (Men’s size, unisex wearable)
Price 1,380 yen (1,518 yen including tax)


※4:Some stores may not carry the product. Product variety varies from store to store.